A Little About "The Rules of Content"

In total, when making a website, blog, and/or any kind of content one must make sure that the following rules are applied in it. These rules are known as the "Rules of Content". There are eleven Rules of Content. Let us go through each one and see what their importance are.

The Rules of Content

1. Embrace Being A Publisher : In order to become a successful publisher, one must post content that is interesting, but also that could help solve a problem in another's life. It must be catchy as well.
2. Insight Inspires Originality : Here you should not only yourself very well, but also your clients and/or customers well. One should have the solutions to the clients' and/or customers' issues. Issues that bother them and keep them awake at night.
3. Build Momentum : It should have a purpose, such as to persuade, to provide solutions and/or alternatives, and so on. This should trigger a response.
4. Speak Human : Use normal language not scholarly and/or corporate lingo. This would allow one's  clients and/or customers to understand what you are saying and they would be able to converse with you. You should sound like an ordinary individual like your client not a tool.
5. Reimagine; Don't Recycle : Good content is always reimagined. Here recycling is not an option; but an afterthought.
6. Share or Solve; Don't Shill : The purpose of good content is not to sell; but to create value and position oneself to one's  clients and/or customers as a reliable source of information and/or solutions for their problems. 
7. Show; Don't Just Tell : A content is not considered good if it preaches or is hard to sell, but instead with the aide of case studies and/or client and/or customer reviews shows the success rate. This is obtained when one's  clients and/or customers leave feedback about how by using your content, has helped them in solving an issue they had. Good content is about telling a "true story"; not about storytelling.
8. Do Something Unexpected : In order to make your content unusual than the regular ones out there, one must add something special as an element of surprise for your clients and/or customers. It could be in the format of a video, or even a link that provides similar details about what you are stating, and so on.
9. Stoke the Campfire : Just as stated, if there is a presence of good content, there will be interaction  and?or conversation between you and your clients and/or customers. There would be even interaction and conversation between your clients and/or customers and their friends as well.
10. Create Wings and Roots : This step generally means that one should use their own perspective in a solid and unique manner. On the other hand you should also give it some ways that it could float out in the web. One great way to achieve this is by linking them to popular social networking sites such as Facebook®, Google+®, LinkedIn®, Twitter®and YouTube®. This also helps in  increasing your audience.
11. Play to Your Strengths : In order to have good content, one does not necessarily have to post podcasts, webinars, and/or even eBooks. Al you need are killer blogs. These are bound to catch the eye of your intended audience. If not all of the above mentioned, at least one of the following criterion in your content. This must be one of your strongest parts as well... meaning you must be able to do it really very well.